About SecureFi
SecureFi.AI was built on a simple belief: people deserve to know before they act.
Most security tools react after harm occurs. Antivirus protects your device, identity services tell you after a breach, banks alert you after fraud clears. SecureFi.AI is built for the moment before - when something feels off and you need to know whether it’s real, what to check, and what to do next.
David Haberland
Founder & CEO · 30+ years supporting the Intelligence Community
More than thirty years supporting the Intelligence Community, with deep leadership experience across advanced engineering, federal consulting, and governance strategy. He guides the mission to strengthen institutional readiness across cybersecurity, AI, and quantum technologies - bringing institutional-grade risk thinking to individuals, families, schools, and the communities that need it most.
What we believe
People should know before they act, not after.
Trust has to be earned and continuously verified.
Families deserve the same threat intelligence tools as institutions.
AI should help people make better decisions, not make decisions for them.
The SecureFi Institute
SecureFi Institute is our research and education foundation. It informs our threat intelligence model and our approach to trusted systems - including a year of post-quantum cryptography research that grounds our quantum-risk guidance.
Visit SecureFi Institute ↗As part of our philanthropic commitment, a portion of proceeds supports Alzheimer’s and dementia research and organizations dedicated to protecting those who are most vulnerable. The mission is not just the product.